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Ceramics: The town of Faenza, in Emilia-Romagna, has been the center of pottery making, especially majolica, since the Renaissance. Of course, you don't have to go to Faenza to buy it because shops throughout the country carry it. Tuscany and Umbria are also known for their earthenware pottery, sold in many shops in Rome and Florence.Vietri in Campania is another important center for the production of artistical ceramic.

Fashion: Italian fashion is famous all over the world . and Valentino Armani, Missoni, Gucci, Versace,Krizia and Ferre are the most known names. After the World War II, Italian design began to compete seriously against the French fashion monopoly. Today Italian designers are among the arbiters of the world fashion scene. Milan presents the largest selection of boutiques, followed by Rome and Florence. Ironically, a lot of "French" fashion is now designed and manufactured in Italy, in spite of what the label says.

Glass: Venetian glass is famous the world over. In Venice you'll find literally hundreds of stores selling Venetian glass in a wide range of prices. Here's the surprise: A great number of Venetian glass today is manufactured not on Murano (an island in the Venetian lagoon) but in the Czech Republic. Many factories outside Italy turn out high-quality glass products that are then shipped to Murano, where many so-called glass factories are just stores selling this imported "Venetian" glass.

Gold: The tradition of shaping jewelry out of gold dates back to the e Etruscans, and this ancient tradition is going on strong in Italy today, with artisans still working in tiny studios and workshops. Many of the designs they follow are based on ancient Roman originals. Of course, dozens of gold jewelers don't follow tradition at all but design original and often daring pieces. Many shops will even melt down your old gold jewelry and refashion it into something more modern.

Lace: For centuries, Italy has been known for its exquisite and delicate lace, fashioned into everything from women's undergarments to heirloom tablecloths. Florence long ago was famous for the punto Firenze (Florentine stitch) made by cloistered nuns. Venetian lace is even more famous, especially for tombolo (pillow lace), macramé, and an expensive form of lace known as chiacchierino. Of course, the market today is full of cheap machine-made stuff, which a trained eye can quickly spot. Although some pieces, such as a bridal veil, might cost hundreds of euros, you'll often find reasonably priced collars, handkerchiefs, and doilies in Venice and Florence boutiques.

Leather: The Italians craft the finest leather in the world. From boots to luggage, from leather clothing to purses (or wallets), Italian cities, especially Rome, Florence, Venice, and Milan are full of leather shops selling quality goods. This is one of Italy's best values and if you shop carefully, you can still find lots of handcrafted Italian leather products.

Prints & Engravings: Wood engravings, woodcuts, mezzotints, copper engravings, you'll find them, especially in Rome and Florence. Of course, you have to be a careful shopper. Some prints are genuine antiques and works of rare art, but others are products of the assembly line.

Religious Objects & Vestments: The religious objects industry in Italy is big and centered mostly in the greater Vatican area in Rome. The biggest concentration of shops in Rome is near the ancient Church of Santa Maria Sopra Minerva. These shops have it all, from cardinals' birettas and rosary beads to religious art and vestments.




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